Laswell’s Maxim,
Powerpoints are seen as more difficult for people to convey their full ideas. -bullet points instead and explainging over the top is a better method.
Transmissional – Technical
Constitutive – Group understanding.
Shannon and weaver 1949 – Cybernetic theory.
3 levels of communication, Technical, semantic, effectiveness.
Learn understanding from direct experiance.
Failure in communication is a result in failure to sustain authentic human relationship.
Messerschmidt
Expressions – Cool Models.
Hermoneutic Circle
“Face” layout
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